Peter Tögel 1529 Old Roberts Church Road Anderson, SC 29626-5733 U.S.A. Phone: 864-260-5778 Cell: 719-271-6422 Fax: 864-260-5779 E-Mail: peter@marketing-executive.com
PROFESSIONAL EXPERIENCE Global Consulting Services 08/2003 - present Product Management & Marketing Consultant for ArtByUs LLC – Colorado Springs & Anderson, U.S.A. Key Accomplishments: - Authored competitive analysis, audience profiles, product requirements and product roadmap. - Managed international development team with product launched in less than one year. - Developed and executed market introduction that moved site under the Top 50.000 websites in the world. Marketing Consultant for TimeLink International GmbH – Leonberg, Germany Key Accomplishments: - Advised research and development teams that analyzed, collected and developed new product features based on industry trends and competition. - Introduced new product marketing, product management and communication methods. - Re-designed TimeLink International Web site and created cutting-edge presentations and lead generation programs. - Wrote and successfully placed press releases for TimeLink International. Director International Marketing Consultant for Trados, Inc. - Stuttgart, Germany and Sunnyvale, U.S.A. (Acquired by SDL International) Key Accomplishments: - Evaluated international marketing plans and produced executive reports and presentations for future strategies and alternatives to improve revenue and profit. Marketing Consultant for the FCM, Rocky Mountain Chapter – Denver, U.S.A. Key Accomplishments: - Created and executed comprehensive marketing strategies for the CMS Conference 2004 and CPAC 2005, increasing the organization’s coverage on TV, radio and newspapers. - Designed and developed an interactive Web site for the CMS Conference 2004 and CPAC 2005. Titze Datentechnik GmbH - Colorado Springs, U.S.A. and Magstadt, Germany 01/2003 - 07/2003 (Layoff as a result of the pending acquisition by TimeLink, Inc.) VP of Marketing & Product Management - Key member of the senior management team directing all worldwide marketing, product management, and communications for Titze Datentechnik GmbH (ISO 9001:2000-12 certified) - a leading infrastructure software and hardware developer to manage access control, data collection and time & attendance. Over 500 major players from around the world, including such leaders as British Airways, AXA, Hugo Boss, and the Fiat Group, have embraced Titze’s industry leading technology. Key Accomplishments: - Redefined the strategic focus of the company opening up international markets, aggressively pursuing new clients/ strategic business alliances (OEM partnerships) and securing major contract wins in Europe and North America resulting in a projected revenue growth of 400%. - Introduced new product marketing, product management and communication methods that improved the Titze brand awareness. - Re-designed Titze Web site, creating a cutting-edge presentation and lead generation programs that have received commendations by the trade press, analysts and customers. - Internal and external spokesperson for public/press/analyst relations resulting in several, multi-page positive articles about Titze in the trade press. - Composed successful company-wide detailed business plan for acquisition/ merger activities. TeamShare, Inc. - Colorado Springs, U.S.A. 11/2001 - 12/2002 (Layoff as a result of the pending acquisition by SERENA Software, Inc.) Senior Product Manager - Directed product marketing and product management for a new enterprise software application in support of business processes for Global 1000 companies like Dell, Hewlett-Packard, KPMG, Intuit, CitiGroup, 3-Com, Siemens, and ADP. Key Accomplishments: - Developed and implemented new e-commerce concept and lead generation program that improved the lead capture by over 300% and secured a record-setting growth rate in new, international software sales. - Provided leadership and introduced new company-wide product management/ marketing plan with procedures for existing product management team that improved time-to-market, product positioning, pricing, market segmentation, opportunity analysis, database marketing and product offering strategy. - Managed international product introduction and market exploitation with marketing and sales organizations to ensure maximum penetration of market segment. Increased international sales by 100% within 6 months. - Successfully guided the internationalization, localization and JAVA port efforts of the product line. ChannelPoint, Inc. - Colorado Springs, U.S.A. 06/2000 - 08/2001 (Layoff as a result of the pending acquisition by The TriZetto Group) Senior Product Manager - Directed product management for a new Web-architected CRM turnkey solution providing personalized customer information, multi-carrier comparative quotes, application submission and online purchasing for multiple lines of personal insurance products (Auto, Life, Health). ChannelPoint customers included leading firms such as Zurich Financial Services, United HealthCare, Autobytel, and Blue Cross/Blue Shield. Key Accomplishments: - Evaluated product line and produced executive reports and presentations for future strategies and alternatives to improve revenue and profit. - Developed, defined and executed business plan, requirements, product roadmap and market introduction for a new enterprise software product. - Managed product development from idea generation to market introduction for a new, profitable Web-architected CRM turnkey solution. Product was developed within 6 months – ahead of schedule and under budget. iTrade AG - Munich, Germany 06/1999 - 05/2000 Product Manager - Key member of management team charged with product management for all iTrade products. Key Accomplishments: - Managed and re-designed large-scale, complex B2B, B2C, and C2C solutions for over 20 major media websites in Europe. - Generated a membership growth of over 500% within 6 months. - Successfully developed and managed new comprehensive service solution for "Wer liefert was?" ("Who supplies what?"), which forms contacts between business partners. Quark Inc. and Quark Deutschland GmbH - Denver, U.S.A. and Ludwigsburg, Germany 08/1993 - 04/1999 Associate Product Manager for QuarkDMS - Product Management for an enterprise content management solution for the publishing, printing and media industry. Successfully conducted competitive analysis, product definition, positioning and program for product launch in North America, Europe and Asia. Business Analyst - Analysis of business processes, use cases and functions for Oracle based client/server applications for international customer relationship management. Responsible for project management, organization of project scopes and materials. Software Systems Engineer - Researched new technologies for new QuarkXPress XTensions and developed Quark Customer Care databases for North America, Europe and Asia. Developed database migrations for new customer care systems. Senior Technical Support Engineer - Provided leadership and guidance for the operational, technical and administrative functions of the newly founded European subsidiary. Built and maintained long-term relationships with tier one customers and the press. Sonconcerts - Rudersberg, Germany 10/1983 - 12/1995 Founder & Owner - European media relations, marketing, event management and tour productions for international artists. KEY SKILLS Leadership Extensive experience in innovative leadership, strategic analysis, team building, crisis management, motivation, communication, business assessment, process design, product presentation and project management. Demonstrated success in the development of global business alliances and the negotiation of business & trade agreements. Known and respected as a "Hands-on" entrepreneurial style self-starter with analytical and organizational skills, integrity, follow-through, and detail orientation. Completed multiple product releases in fast paced dynamic environments ahead of schedule and under budget. Coordinated marketing and sales teams and carried the Profit & Loss responsibility for several product lines. Marketing Created comprehensive, international strategies for market entry and market stimulation. Versed in all stages of product life cycle management, strategic corporate positioning, product positioning, detailed market analysis, competitive analysis, SWOT analysis, idea generation, budgeting, development of the marketing plan, business development, branding, packaging, training, media relations, advertising, forecasting, and product rollout. Represented companies and communicated its technological prowess at numerous C-level presentations for Global 1000 companies, speaking engagements, sales engagements, analysts briefings and panel discussions. Managed analyst relations, product launch events, sales training, trade shows, channel partnerships and financial coordination to build, launch and market enterprise-class infrastructure solutions. Successfully communicated with industry analysts like IDC, Gartner Group, Meta Group, Aberdeen Group, Forester Research, and Ovum. Extensive experience in developing and managing traditional, Internet and guerrilla marketing campaigns. Developed effective advertising, compelling marketing collateral, award winning websites and direct marketing materials. Managed in-house writers, artists as well as external advertising & design agencies. Experienced spokesperson on national and international television and radio shows. International Business Understanding of international business implications through assignments in North America, Europe, and Asia. Competency in internationalization and localization procedures. Fluent in German and English (spoken and written). Technology Advanced technical knowledge of the enterprise software and hardware development process. Strong cross-platform computer and software experience (Windows, Macintosh, Linux, Unix) in diverse areas including CRM, procurement, hosting management, configuration management, collaboration, prepress and printing technology, digital content delivery, printing workflow solutions, multimedia, web publishing, electronic commerce, databases, and office applications. Strong knowledge in HTML, XML, WAP, CGI, Perl, PHP, MySQL, Java, JavaScript, and user interface design. Proven ability in the development of product strategies and product requirement specifications for complex, enterprise software solutions. Designed and produced award winning websites and multimedia productions. Proven ability to effectively communicate complex technical concepts visually and orally to all levels of technical and non-technical personnel. SELECTED PUBLICATIONS 2005 "Nicht alle Tiere sind Elefanten", Monsenstein und Vannerdat Verlag 2004 "Creativity", Lulu, Inc. 2003 "Holiday Planner", Colorado Springs Business Journal 2003 "Leading Position Acquired", GIT Security 2001 "Briefe die das Leben schrieb", Monsenstein und Vannerdat Verlag (Amazon.de Top 50 bestseller) 1999 "Electronic Commerce und Online-Handel I + II", Studiengem. Darmstadt (Co-Author) 1999 "Statistikwerkzeugkasten, Internet-Business", Weka Verlag 1999 "Online Studie Firma Quelle, Praxishandbuch Internet-Business", Interest Verlag 1997 "Real World QuarkImmedia, Multimedia Projects for the CD-ROM", Peachpit Press EDUCATION 1989 – 1992, University of Stuttgart, Stuttgart, Germany – Major: Business Administration (technology orientation) 1988 – 1989, University of Erlangen-Nürnberg, Erlangen, Germany – Major: Business Administration 1983 – 1988, Kaufmännisches Schulzentrum, Böblingen, Germany – Major: Business Administration, Mathematics; Languages: English, German and French 1976 – 1983, Hegel Gymnasium, Stuttgart, Germany – Languages: English, German, French and Spanish OTHER TRAINING AND CERTIFICATIONS - Japanese Introduction Course - Media Training - Seminar in Communications & Journalism PROFESSIONAL EXPERIENCE & REFERENCES Available upon request. |
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